Born and raised on the Sunshine Coast of Australia, I started my career in carpentry after leaving school. After nearly six years in the trade, I realised I wanted more. More growth, more challenge, and more impact.

I’ve always been driven by action and adventure. I have a deep love for the mountains, and one of my life goals is to summit some of the world’s 8,000-metre peaks. I work towards these goals by partnering with business owners to simplify growth, reclaim their time, and streamline scaling.

In 2023, I founded Discover Dietitians, a specialised marketing agency that helped dietitians attract clients and grow sustainably. Working closely with health professionals taught me the importance of systems, trust, and clear communication which were lessons that shaped everything I do today.

By mid-2025, I took everything I’d learned and launched Discover Medspas, with the goal of helping aesthetic clinics and medical spas unlock consistent growth through booked appointments and refined backend systems. I wanted to create something bigger - a business that not only generates leads, but builds engines for real, long-term growth and success without the BS.

Growth isn’t luck - it’s the result of strategy, systems, and consistency. That’s the mindset behind every campaign, every process, and every result I deliver. My focus is on building predictable, scalable growth engines that bring stability and freedom to the clinics I work with.